Our Story

Two of London’s most innovative Yoga teachers; Laura Pearce & Roisin Hope are excited to announce their new partnership & rebrand of Kin Yoga mats.

It began as many modern connections do—through screens and shared passions. What started as casual online interaction soon evolved into a partnership that would challenge an entire industry.

Founder, Laura, launched this trusted brand in 2020. Frustrated by a wellness industry that seemed to prioritize perfection over people and profit over planet, Laura founded Kin in 2020 and it went down a storm. Her mission was clear: create products that respected and supported the practitioner, whoever they were.

Meanwhile, Roisin was simultaneously bringing a fresh outlook to the London’s Yoga spaces, known for a teaching style that defied the exclusive nature of wellness culture - making everyone feel welcome, no pretence, no pressure.

The Rekindle - KIN 2.0

Whether by cosmic design or just perfect timing, they recognized in each other the missing pieces of their individual visions. When they joined forces, something magic happened. It wasn't just a business partnership—it was the birth of a movement. KIN: The Wellness Rebellion emerged as more than a rebranded company. It became a statement, a community, and a promise to transform how people experience wellbeing.

Yoga mats and accessories are just the beginning. This is about building kinship among those who believe wellness should be functional, inclusive, joyful, and real. It's about creating space for authenticity and FUN in an industry often lacking it.

Two female Yoga teachers. Three dogs. Two dreams. One rebellion.

Welcome to the family.